![]() ![]() Yahoo’s “Y” and Westinghouse’s “W” are each fine examples of this type of logo.Īdvantages of letterforms include their scalability because they incorporate minimal elements, they can easily be reduced for purposes of app icons, social media, and the like.Įxamples of letterform logos include: Motorola, Yahoo, FourSquare, Westinghouse, SeaTrain Lines, Univision, Vanderbilt University, AirBnB, and Uber. Successful letterforms come to automatically and unconsciously evoke the full brand name in the mind of consumers. Because they are freestanding and don’t constitute a complete word or message, letterforms must cultivate a bold brand personality. The leaner, more minimalist cousin of the wordmark, letterform logos feature a singular letter to graphically represent a brand. Deftly suggesting forward movement and progress, the subtlety of the symbol is in fact its most powerful characteristic.Įxamples of wordmark logos include: Braun, Aetna, Facebook, IBM, Coca-Cola, Stripe, Cartier, FedEx, and NASA. Whether you’ve noticed it or not, the FedEx wordmark features an arrow in the whitespace between the final two letters. That said, wordmarks are sometimes conceptual or pictorial in nature, representing an idea beyond just the name they spell. It doesn’t rely on symbolism, but rather on a meticulous fine-tuning of character dimensions and kearning. In this sense, a wordmark is arguably the simplest form of brand expression. A wordmark comprises a standalone word or words (your brand name), and should be easy to read while featuring a highly distinctive typeface. Wordmark LogosĪmong the many different types of logos, wordmarks are the literary stalwart. The downside to combination logos is that they can easily get overly complicated, losing the simplicity that is the hallmark of a strong logo.Įxamples of combination mark logos include: Pizza Hut, Target, Converse, Dropbox, PayPal, Spotify, Mastercard, Pepsi, Rolex. Because they incorporate both a wordmark and a symbol, combination logos are typically easier to trademark than symbols alone.Ĭombination logos offer the benefit of immediately associating your brand name with a meaningful symbol. The wordmark and symbol in a combination logo can be laid out side-by-side, stacked on top of each other, or integrated together in an image. This is the logo type that most people think of when they think of a logo-but that doesn’t mean it’s always the best choice. The 10 Types of Logos:Ĭombination logos incorporate both a wordmark and a symbol. Different logos have different effects, after all, so choosing wisely is well-advised (more on that below.) First, let’s take a closer look at the 10 different types of logos. Whichever logo style you choose for your brand, your decision should be calculated and deliberate-ideally based on customer research and in-depth brand strategy. Some logos straddle the line between categories or even incorporate more than one style. We classify 10 different types of logos, but these categories aren’t meant to be exclusive or definitive. From text-based to image-based, literal to symbolic, static to dynamic, there’s no shortage of successful logo styles. The different types of logos include a range of styles. What are the 10 Different Types of Logos? A logo is one component in a brand’s visual identity: a complex system of colors, typography, imagery, and aesthetic style.Įverything you need to know about rebranding your business-and avoiding costly mistakes. Importantly, a logo is not a brand, and a brand is not a logo. They speak volumes without saying much at all. The best logos are simple, scalable, and unforgettable. A logo may include typography, a symbol, or some combination thereof in communicating the essence of a brand in a distinct and memorable way. How to Choose the Right Type of Logo for Your BrandĪ logo is a visual signifier used by an organization or individual to represent its brand. ![]() ![]() What are the 10 Different Types of Logos?.Your logo is your company’s stamp on the world, after all, a visual symbol chock full of meaning that can, in an instant, reveal everything from brand positioning to brand personality.Ĭhoosing the right type of logo is the first step in creating a mark that will serve as both a critical first impression and constant signifier of what your brand is about.īelow, we’ll take a look at 10 different logo types-each of which offers a unique way to speak volumes about your brand-and give you some tips on how to choose the logo style that’s right for your business. Designing a logo that captures the authentic essence of your brand starts with understanding the many types of logos that are out there.
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